[소비자행동론] Social class and household Influences(영문)

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레포트 > 경제경영계열
2011.08.29
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자료 다운로드 네이버 로그인

[광고수용자행위론] 하위문화, 가족과 가계

소비자행동론 Consumer Behavior

[광고학]광고 수용자의 의의 및 소비자 의사결정과정

영자신문 읽는 요령

[영문] 영자신문 읽은 요령

소개글

[소비자행동론] Social class and household Influences(영문)에 대한 자료입니다.

1. Social Class

2. How Social Class Changes Over TIme?

3. How Does Social Class Affect Consumption?

4. The Consumption Patterns Of Specific Social Classes?

5. How the Household influences consumption behavior?

6. Role that Household Members Play?

본문내용

Other indicators of Social Class

○ area of residence, possessions, family background, and social interactions
○ inherited status
    - Status that derives from parent at birth.
○ earned status
    - Status acquired later in life through achievements.

Social Class Indexes

○ Computerized status index (CSI）
　ー　A modern index used to determine social class through education, occupation, residence, and income.
○ Status Crystallization
  - When consumers are consistent across indicators of social class income, education, occupation, etc.
  - It's difficult for marketers to neatly categorize such consumers into one social class or another.

Money enables people to acquire items needed for everyday living.
Money allows consumers to acquire status object as indicators of social class standing.

Money as both good and evil

:money can lead to a higer quality of life ,on the downside money can lead to obsession, greed, dishonesty, harmful practices.

Money and happiness

:wealthy people can afford to hire others that they formerly enjoyed such as gardening. But money cannot buy love, health, friendship ect.

#소비자행동론 #Influences #class #household

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