소개글
[전략경영] CJ E&M의 M&A 사례(영문)에 대한 자료입니다.
목차
Can CJ E&M attain success in the contents industry?
1.C A S E
Diversification
M&A
Strategic alliance
Integration of Verticality & Horizontality
2.ANALYSIS
Integration Synergy
In Case of U.S.
Five Forces
VRIO
Threat
Value
Rarity & Imitability
Organization
Conclusion
본문내용
CJ E&M is the Multi Program Provider which is united company and each affiliated companies are Broadcasting, Movie, Game and Music. And as the Contents distribution, the number of System Operator & subscriber is No. 1 (No.2 is T-Broad). So the appearance of CJ E&M means appearance of MSP to CJ Group.
By integration CJ E&M, It's the only company which have ability about contents producing and distribution in Korea. So, with this Vertical Integration, there is growing interest in Merger Synergy.