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[마케팅] 소주 `즐겨찾기`의 마케팅 분석(영문)에 대한 자료입니다.
목차
1.Introduction
2.Inside-out perspectives
3.Outside-in perspectives
4.Conclusion
본문내용
Launched by ‘Jinro’ at 2008.09
Low degree Soju -18.5%
Include deep ocean water
But, poor sale → failure
Price
- Relatively low price
(Cheaper \1,000)
Product
- Low degree Soju
- Comfortable
(no hangover)
Promotion
- Event
(1+1event, free gift)
-TV, newspaper, theater, bus AD
Place
- Distribution network by Jinro
I focus on degree & price best !
I have less brand loyalty to soju
and can easily switch to other brand!