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분야
docx1. SWOT analysis of Hite
2. Distinctive advantage strategy
3. Promotion
II. Namyang
1. Product strategy
2. Price strategy
3. Advertisement strategy
III. Crown Bakery
IV. Nongshim
Late mover to a strong leader in Ramyun market
Factors that led Nongshim to success
V. Kooksoondang
1. SWOT analysis
2. Marketing Mix
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in health, Namyang started to release 'delicious milk - organic', 'VIP vitamin milk'. Even when we look only at milk production, Namyang produces various kinds of milk.
Product1. - "delicious milk'
delicious milk - non calorie delicious milk -
high calcium delicious milk- premium
Product2
"Einstein milk"
Einstein milk - for baby Einstein milk - brain
Product3 - well-being milk"
VIP vitamin milk delicious milk - organic high calcium and Glucosamine milk
Because of this, Namyang can attract various consumers and earn more profit.
2. Price strategy
Namyang has a dualistic price strategy, which means two parts of price bundle. Namyang sets a high price for high quality products which competitors do not produce. For example, delicious milk - organic, VIP vitamin milk, high calcium and Glucosamine milk are relatively expensive than other products. Therefore, Namyang has a monopolistic power in these products and is able to get more profit.
In contrast, Namyang sets a similar price or normal price for normal quality
