소개글
비타민워터 브랜드 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.Brand Inventory
3.Brand Exploratory
4.SWOT analysis
5.Brand Equity Evaluation
6.Strategic brand management recommendations
본문내용
Target - People who interested in well-being
and sensitive for trends
Positioning - Beverage which we can take various vitamins and
nutrients for our daily life and helps to achieve
healthy life style
Features
- Water contained the various vitamins, minerals, nutrients
- NO Natrium, synthetic food dye, synthetic preservative
- Each 7 types of products has different flavors and nutrients
- Favorite drinks for celebrities
- Unique package and storytelling
Decisions can be hard.
“Thankfully you only have to choose a Flavor.”
Focusing on brand image:
sports drink