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분야
pptx1.Structure of News Corporation
- Vertical Integration
2. Contents Strategies
- HarberCollins, FOX, American Idol
3. Social Media Strategies
- MySpace, Truelocal
4. Global Strategies
5. Conclusion / Evaluation
- 20th Century Fox
- Fox Searchlight Pictures
- 20th Century Fox Television
- 20th Television
- Fox Faith
- Fox Television Studios
- Fox Entertainment Group
The first publisher to
digitize contents
such as e-book
Digitization helps to
protect copyrights
for authors
They are consistently innovating
technological advancement
Natural Synergy Effect !!!
1.Developed books of Wall Street Journal
2.Obtain various topics for wide range
of readers.
3. They are a suitable match because
the Wall Street Journal has successful
categories in lifestyle and culture
WHY???
→Interested in pop stars or celebrities
→competing program stimulates audience’s
interest, curiosity, and excitement
정용준
방송통신위원회
한국콘텐츠진흥원
Joseph Turow
*언론보도 및 인터넷홈페이지*
http://www.newsonnews.net/fox/6676-nfl-on-fox-scores-back-to-back-record-setting-seasons.html
http://www.businesswire.com/news/home/20081110005481/en/HarperCollins-Publishers-Wall-Street-Journal-Form-Publishing
http://www.pr-inside.com/harpercollins-publishers-and-the-wall-r907181.htm
< social media marketing-local marketing> http://www.truelocal.com.au/cms/careers-centre
http://www.mequoda.com/articles/social-media-strategy/the-new-myspace-social-media-strategy/
