[경영학] 외국인 유학생을 타겟으로 한 여행사 설립 계획(영문)

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레포트 > 경제경영계열
2011.10.05
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[경영학] 외국인 유학생을 타겟으로 한 여행사 설립 계획(영문)에 대한 자료입니다.

Contents

1. Analysis of customer
1-1 . Purchase Behavior
1-2. Customers' needs
1-3. Customer profile
1-4. customer Purchasing power

2.
2-1. S.I.T?
2-2. logo
2-3. Type of Business
2-4. Vision and Mission Statement
2-5. Organizational Structure
2-6. Place Analysis
2-6-1. Advantage of this place
2-6-2. Disadvantage of this place
2-6-3. A Floating Population
2-7. Product
2-8. CRM
2-9. Advertising and Promotion

3. Sales Marketing Strategy

4. SWOT Analysis

5. Conclusion

본문내용

2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the difference is our business specializes in selling to niche markets. This business combines the concept of “Meeting(미팅)” which only exists in Korea and sightseeing together.

2-4. Vision and Mission Statement

"Building Memories Through Travel"
Travel is not about airplanes, car rentals, hotels etc. Travel is all about the memories you bring back with you. Experiencing new destinations, meeting new people and getting back together is what travel is all about.

“S.I.T. creates opportunities for international students to make their time valuable and experience the world face-to-face.”

2-5. Organizational Structure
The organization of a travel company largely depends upon the size and type of business handle by it. Generally in small and medium scale travel agency/tour operators, one will find a simple organization structure be limited in terms of operations, size, division of labour.
S.I.T. shall be managed primarily by working owners/partners(volunteers). The company will engage only simple and functional organization structure. Because we intend to ensure that there is open communication between all personnel at all levels. With such a group we believe it will be simple to communicate with and support one another. Our organizational structure demonstrates the importance we shall put on our customers, and ensuring their satisfaction in utilizing our services.
We acknowledge the fact that successful recruiting, motivation, and discipline procedures are keys to the growth of the utilizing. Hence we intend to promote and maintain good labour relations, strong morale and high quality work per employee.

2-5-1. H/R and Training department – The Volunteer Management Process

Step 1. Planning and Organization
Planning for volunteer program gives us the opportunity to work out the purpose of the program, the role of volunteers in the company, the program’s contribution to the company’s mission, and how the volunteer program fits into the structure of the company. Planning is the best done with input from those who will

#여행사 #외국인 #설립 #외국 #경영학

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