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분야
hwpⅠ. Introduction.
Ⅱ. Sales Data
1.Lotte Chilsung Beverage
(1)Sales Data & MGR
(2)Market Share & RMS
2.Honam Petrochemical
(1)Sales Data & MGR
(2)Market Share & RMS
3.Lotte Confectionery
(1)Sales Data & MGR
(2)Market Share & RMS
4.Lotte Shopping
(1)Sales Data & MGR
(2)Market Share & RMS
5.Lotte Insurance
(1)Sales Data & MGR
(2)Market Share & RMS
6.Lotte Tour
(1)Sales Data & MGR
(2)Market Share & RMS
7.Lotte Pharm
(1)Sales Data & MGR
(2)Market Share & RMS
Ⅲ. BCG Matrix
(1)Present situation
(2)Direction of strategy's establishment
Ⅳ. Current state
1.Star
(1)Lotte Confectionery
2.Cash cow
(1)Lotte Chilsung Beverage
(2)Lotte Shopping
3.Question
(1)Honam Petrochemical
(2)Lotte Tour
4.Dog
(1)Lotte Insurance
(2)Lotte Pharm
Ⅴ. Strategy
1.Star
(1)Lotte Confectionery
2.Cash cow
(1)Lotte Chilsung Beverage
(2)Lotte Shopping
3.Question
(1)Honam Petrochemical
(2)Lotte Tour
4.Dog
(1)Lotte Insurance
(2)Lotte Pharm
Ⅵ. Appendix
1.Refrence
2.Appendix
(1)Present situation
(2)Direction of strategy's establishment
Ⅳ. Current state
1.Star
(1)Lotte Confectionery
Lotte Confectionery has been growing nationally. And it is trying to achieve a goal that Asia number 1 the confectionery in 2018. Lotte Confectionery built infra to target foreign market by build new factories at China, Russia and Vietnam last year.
2.Cash cow
(1)Lotte Chilsung Beverage
Lotte Chilsung Beverage has been belonging to cash cow section. Recently, soft drink's price increased about 5% because of rise in price of raw materials like sugar and so on. But, Coca-Cola which is a competitive enterprise of lotte chilsung beverage had already increased the price. It gains the upper hand not only soft drinks industry but also other beverage industry by making an agreement with a Cantata.
(2)Lotte Shopping
Lotte Shopping is number of one for three years recently. Lotte Shopping's sales for 2010 rise 17% of sales than last year by taking GS store over. Analyzing BCG Matrix, average of RMS is 0.99 and MGR is 0.13. That is to say a Cash cow. There is great
1.Refrence*Data Analysis, Retrieval and Transfer System = http://dart.fss.or.kr
*Meail Company Information = http://cominfo.mk.co.kr/
*Daum stock = http://stock.daum.net/?t__nil_bestservice=stock
2.Appendix
(1)Lotte Confectionery
Lotte Confectionery's status
http://www.hkn24.com/news/articleView.html?idxno=62309
(2)Lotte Chilsung Beverage
Inflation
http://www.hani.co.kr/arti/economy/consumer/470909.html
Cooperation with another company
http://www.naeil.com/News/economy/ViewNews.asp?nnum=600065&sid=E&tid=5
(3)Lotte Shopping
Obtain GSmart
http://biz.heraldm.com/common/Detail.jsp?newsMLId=20100209001389
Kim's club acquier
http://media.daum.net/economic/others/view.html?cateid=1041&newsid=20110329152142531&p=munhwa
Private Brand product
http://www.hankyung.com/news/app/newsview.php?aid=2011032767081
Super super market
http://www.hankyung.com/news/app/newsview.php?aid=2011032349421
(4)Honam Petrochemical
Hona petrochemical business prospects
http://news.mt.co.kr/mtview.php?no=2011020708425281183&type=1
(5)Lotte Tour
Cruise Business
http://local.segye.com/articles/view.asp?aid=20110307000856&cid=6105030000000
(6)Lotte Insurance
Ensure the solvency
http://biz.heraldm.com/common/Detail.jsp?newsMLId=20110330000254
(7)Lotte Pharm
The failure of large companies
http://www.asiae.co.kr/news/view.htm?idxno=2011030207164539914
