소개글
[국제경영] 한국의 떡 미국시장 진출전략 사례(영문)에 대한 자료입니다.
목차
1.Project Overview
Product
Place
2.Environmental Analysis
Political & legal environment
Economic environment
Culture & Socioeconomic environment
Industry specific information
3.Expected Competitiveness
Competitiveness in Production
Competitiveness in Marketing
4.Specific Strategy
본문내용
World’s 3th largest population (308,745,538)
82% of population residing in cities and suburbs
N.Y city is the most populous city
Unemployment rate of 9.6%
N.Y’s income level is high, that of Food related job is low
FDA(Food and Drug Administration): protects public health
NPA(Natural Products Association): advocates the right of consumers
High rate of union membership(11.9%, N.Y - 24.2%)
English as the national language
Adapting to the U.S market easily
Getting know-hows and skills for franchising from our partner
Raising more capitals for our business
Supplying tea which we don’t have sufficient specialty
Using our partner’s distribution network