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[국제경영] 유니클로(UNIQLO)의 경영사례 분석(영문)에 대한 자료입니다.
목차
목차 l. History of UNIQLO
l. History of UNIQLO
ll. Innovative UNIQLO
2.1 Learn a lesson from failure.
-VANMINI, SPOQLO, FEMIQLO
- Heattech
2.2 Change the system
- Tangible changes
- Intangible changes
lll. Innovative human resources
3.1 How to manage human resources.
lV. Globalization strategy
4.1 Present condition of globalization
4.2 Localization strategy
본문내용
2.2 Change the system
-Tangible changes
Change of the office circumstance
There is no personal desk or chair in the headquarter office of UNICLO. The CEO, Yanai, thought providing individual desks for employees hinder making creative office atmosphere because employees were just busing holding their position and status. Moreover in this atmosphere employees didn’t discuss and cooperate.
So UNICLO got rid of personal desks and chairs in the office. Alternatively they put tables for gathering people to discuss so that UNIQLO can make active and collaborate office atmosphere by itself.
UNICLO also provides private space that prohibits employees from talking in this space because this place is for think by oneself and make structure their thinking. This concept coincides with Yanai CEO’s idea: ‘Must think and think.’
Also, it was noticeable change that all chairs were eliminated in the meeting room. They started breaking down the old conference method which made no progress. If there were no chair, workers would feel inconvenience so that they communicate core point and the meeting is progressed quickly by itself. It is also coincides with CEO Yanai’s idea: ‘speed management.’
-Intangible changes
UNIQLO prefers from bottom to top business management instead of from top to bottom. For example in case of common company, retail stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable that they open the store which offers the same service, the same quality and the same goods at least cost. So they thought headquarter employees are more smart than retail store employee. However one day they reali