소개글
[국제경영] 한국의 떡 미국시장 진출전략 사례(영문)에 대한 자료입니다.
목차
목 차
Business Overview
I. Introduction
General Characteristics of the country
II. Environmental analysis
A. Political & Legal Environment
B. Economic Environment
레퐇
C. Culture and Socioeconomic Environment
D. Industry Specific Information
III. Executive Summary
A. Pros and Cons of market environment
B. Expectation of competitiveness that can be held in U.S. market.
C. Specific Strategy
Additional Information on Environmental Analysis.
Political & Legal Environment
Culture and Socioeconomic Environment
[Exhibition1]
[Exhibition2]
[Exhibition3]
[Exhibition4]
[Exhibition5]
[Exhibition6]
[Exhibition7]
[Exhibition 8]
[Exhibition9]
[Exhibition10]
[Exhibition11]
[Exhibition12]
본문내용
Additional Information on Environmental Analysis.
Political & Legal Environment
The Democratic Party is one of two major political parties in the U.S. along with the Republican Party. The party’s social liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party believes that government should play a role in alleviating poverty and social injustice and use a system of progressive taxation. On the other hand, the Republican Party’s platform generally reflects American conservatism in the U.S. political spectrum and is considered center-right. They emphasize the role of free markets and individual achievement rather than government as the primary factors for economic prosperity (Wiki, 2011).
The law of the United States was originally largely derived from the common law system of English law and has incorporated civil law innovations. And now it consists of four levels which are constitutional law, statutory law, administrations regulations, and the common law.
The ranking of the United Stated based on the Corruption Perception Index of Transparency International is 22th which is somewhat lower than other advanced countries. And 72% of the people in the survey predict that the level of corruption will increase, 71% predict that the current government’s actions in the fight against corruption are ineffective [Exhibition11] (TI, 2010).
Culture and Socioeconomic Environment
Total employed people are 139,064(58.4%) in 2011, the most populous job is management, professional, and related occupations (139,064) in NY. Others service occupations in US are 24,634 [Exhibition12] (Bureau of labor statistics, 2011).
In U.S. here are several organizations related in consumer. Especially, the most well known organization is U.S. Food and Drug Administration (FDA). They protect the public health by assuring that foods are safe, wholesome, sanitary and properly labeled. It advocates
참고문헌
Yoo, Eun-Jung. 2010. American Federalism and Local Autonomy. Korea Research Institute for Local Administration.
Ju, Meeyoung. 2004. American Federalism and Decentralization. The Korean Association of Area Studies.
Byun, JInSuk. 2011. The Constitutional Basis of US Federalism 1. Hanyang Law Riview.
Wikipedia, 2011. Republican Party (United States) / Democratic Party (United States). http://en.wikipedia.org/wiki/Republican_Party_(United_States)
http://en.wikipedia.org/wiki/Democratic_Party_(United_States)
매일경제(MK), March 23, 2009. 보호주의, 국유화, 도전 받는 자유시장경제. http://news.mk.co.kr/newsRead.php?year=2009&no=180611
매일경제(MK), June 2, 2009. GM 국유화 이후 미 정부 경영간섭 자제할 듯. http://news.mk.co.kr/newsRead.php?year=2009&no=311508
매일경제(MK), October 29, 2008. 저작권 외국은 어떻게 보호하나. http://news.mk.co.kr/newsRead.php?year=2008&no=659419
The Heritage Foundation (HF), 2011. The executive highlights of The 2011 Index of Economic Freedom. http://www.heritage.org/index/pdf/2011/Index2011_ExecutiveHighlights.pdf
The Freedom House (FH), 2010. The table of independent countries. http://www.freedomhouse.org/template.cfm?page=25&year=2010
The Freedom House (FH), 2010. The country reports: Unite States of America. http://www.freedomhouse.org/template.cfm?page=22&country=7944&year=2010
김범준. 2010. 미국의 법률체계와 사법제도. Korea Legislation Research Institute. 200-204.
http://klri.re.kr/global/research/researchPublicationView.do?seq=164
U.S International Trade Commission. March (USITC), 2003. Protecting U.S. Intellectual property Rights and The Challenges of Digital Piracy. 10-12
Transparency International (TI), the 2010 Corruption Perception Index report.
http://www.transparency.org/policy_research/surveys_indices/cpi/2010/in_detail
Transparency International (TI), Bribe Payers Index 2008. http://www.transparency.org/policy_research/surveys_indices/bpi
Transparency International (TI), Global Corruption Barometer 2010 Report. http://www.transparency.org/policy_research/surveys_indices/gcb/2010/results
Index mundi. April 2011. Commodity Food Price Index Monthly Price
http://www.indexmundi.com/commodities/?commodity=food-price-index&months=120
Index mundi. April 2011. Rice Monthly Price
http://www.indexmundi.com/commodities/?commodity=rice&months=120
THELEN. January 2006. U.S. Regulation of Foreign Investment
http://www.thelenreid.com/index.cfm?section=articles&function=ViewArticle&articleID=1533
Wikipedia. May 16, 2011. List of countries by income equality
http://en.wikipedia.org/wiki/List_of_countries_by_income_equality
Wikipedia. April 29, 2011. Corporate tax in the United States
http://en.wikipedia.org/wiki/Corporate_tax_in_the_US
Wikipedia. May 28, 2011. United States free trade agreements
http://en.wikipedia.org/wiki/United_States_free_trade_agreements
Helen Y. Bai and Mai-Chi Hoang. 2010. Annual Revision of the U.S. International Transactions Accounts. 36-50
Fortune. May 23, 2011. Fortune 500: Our annual ranking of America's largest corporations
http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/index.html
Trading economics. April 28, 2011. United States GDP Growth Rate
http://www.tradingeconomics.com/united-states/gdp-growth
BEA. May 11, 2011. U.S. INTERNATIONAL TRADE IN GOODS AND SERVICES
MARCH 2011. U.S. Bureau of Economic Analysis NEWS
http://www.bea.gov/newsreleases/international/trade/2011/pdf/trad0311.pdf
BEA. April 26, 2011. Gross-Domestic-Product-by-Industry Accounts
http://www.bea.gov/industry/gpotables/gpo_action.cfm?anon=946007&table_id=27017&form at_type=0
BEA. MAY 26, 2011. GROSS DOMESTIC PRODUCT: FIRST QUARTER 2011 (SECOND ESTIMATE). NEWS RELEASE. BEA 11-22
http://www.bea.gov/newsreleases/national/gdp/2011/pdf/gdp1q11_2nd.pdf
Inflation Data. 2011. Historical Inflation
http://www.inflationdata.com/inflation/inflation_rate/historicalinflation.aspx
IMF. April 2011. World Economic Outlook Database, Nominal GDP list of countries. Data for the year 2010.
Sharon R, Ennis, M, N. 2011. United States census bureau. http://www.census.gov/prod/cen2010/briefs/c2010br-02.pdf
Bureau of labor statistics. 2011. Employ cost index for wages and salaries, by ownership, occupational group, and industry http://www.bls.gov/news.release/eci.t02.htm
http://www.bls.gov/web/empsit/cpseea05.htm
Bureau of labor statistics. 2009. Occupational employment and Wages in New York-White Plains-Wayne, May 2009 http://www.bls.gov/ro2/oes9705.htm
Bureau of labor statistics. 2011. Labor force statics from the current population survey http://data.bls.gov/timeseries/LNU04000000?years_option=all_years&periods_option=specific_periods&periods=Annual+Data
Bureau of labor statistics. 2011. Re