소개글
[소비자행동] Pringles 프링글스 마케팅제안에 대한 자료입니다.
목차
1.Introducing
2.Present
Marketing Strategy
3.Understanding
Market condition
4.Marketing Alternatives
본문내용
a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond Foods of California, more than tripling the size of Diamond's snack business
Reasons of answer
Positive respondents;
Impressive sound
Make me to purchase Pringles
Negative respondents;
Do not feel tasty at all
Cannot understand content
Lack of colorful feelings
Violent images
Not presented the variety of Pringles product
Need something more than the ‘Crisp’ sound
1. Consumers’ perception that Pringles is expensive
2. Consumers’ perception that Pringles have poor nutrition
3. Lack of Korean original characteristics
4. Lack of attractive marketing strategies
5. Relatively expensive
6. Parents’ negative perception