소개글
[국제경영] 국순당 러시아 시장진출(영문)에 대한 자료입니다.
목차
1.About KOOKSOONDANG
2.Foreign Market : Russia
3.Entry Mode
4.Conclusion
본문내용
Started as Korea Microbial Research Laboratory in 1970
It holds two-thirds of traditional wine market of Korea
Fermentation Control
controling enzyme activity
help extend expiration date of Makkoli to triple
Raw-rice Fermentation
it doesn't need to steam rice
keeps nutritions from destruction
environment-friendly technology
Seolgangmi
developed rice for brewing
ISO9002
About Russia
▶The formal name is Russian Federation, and Russia borders many other countries from Far East Asia to Eastern Europe.
▶Because of various geological structure and spaciousness territory Russia has all kinds of resources, but large country and diverse races make it hard to integrate unity of the nation.
▶ After the collapse of Soviet Union, as a result of effort to change its system to Market Economy System, its economy is recovering from 1999.
▶ The economic growth that Russia experienced from 1999 to 2008 was largely driven by favorable trends in the Russia’s international economic interactions.
▶ By the end of 1999, the Russian government had achieved a degree of financial stabilization as then Prime Minister Primakov instituted measures to cut government spending and increase tax revenues.