소개글
[MIS] 지마켓의 CRM 시스템 분석(영문)에 대한 자료입니다.
목차
1. Data Storage- database
2. Analyzing Data - Wiselog
3. Using Data - Analysis from wiselog
4. SWOT analysis for Gmarket’s CRM
5. Suggestion
본문내용
1) Cookie in Browser (Serial numbers, URL links)
cf ) Items viewed, Keywords searched,
Access Location, Type of users’ computer.
- Highly Volatile Data → ‘Wise Log’ needed
2) Cookie in PC or DM
- More aggressive way to collect data
- Visiting Homepage : Server plants cookie in PC
- Opening Newsletter : DM contains cookie codes
1) G Market outsource collecting raw IP address
- Outsourcing Co. analyze IP address
and sort groups according to Accessing Location
- Outsourced IP data analysis stored in Member DB
Set up domain so when users click the domain, this data directly fall down to Wiselog and then move to another page.
Customers’ inflow & outflow of certain pages
Paths that customers pass
(e.g. detail view of product, log-in, search, shopping basket)
Search words that customers enter directly falls down to Wiselog and then move to another page