소개글
[재무관리] 제과 산업의 재무 분석-크라운, 해태, 롯데제과(영문)에 대한 자료입니다.
목차
1. Industry selection background
2. Company’s Basic Information
3. Ratio equation introduction
4. Individual financial statement analysis
5. Financial statement analysis comparison
6. Conclusion
7. Bibliography
본문내용
2) Company’s Basic Information
[1] CROWN
CROWN was founded as Young-il Dang confectionery in 1947 and Changed its name to CROWN Confectionery Co.,LTD in 1956. In 1968, the company established CROWN Confectionery Co.,LTD. Incorporated and took over Haitai company in 2005. CROWN's fundamental business motto is to consider 'food' as the origin of life. Current CEO of the company is Yoon Young Dal.
CROWN has ranked the first place in Biscuit part of KCSI (Korea Customer Satisfaction Index). It clearly proved its 50 years of history in Confectionery Industry as the number one company.
[ Number 1 company in KCSI ]
CROWN has ranked the first place in Biscuit part of KCSI. It represents customers’ satisfaction for each industry’s products and services. This implicates quality improvement in the future for the company. CROWN received considerable scores from Total satisfaction, General satisfaction, Factor satisfaction and Repurchase intention.
[ Number 1 company in KNPS ]
CROWN ranked 1st place in KNPS (Korean Net Promoter Score) for the Biscuit part in 2008. KNPS index the customer’s intention to recommend the company’s product to others. This result was generated from CROWN’s basic business concepts like satisfaction management and ‘Food is the origin for the life’
Major Product
[2] Haitai
Vision
1. East Asia's number 1 company in Confectionery Industry
2. Outstanding leader in Confectionery Industry
Mission
1. Creative leading company which customers love
2. 5 missions for customer satisfaction
1) Providing the best quality and service for regular customers
2) Improving self-competence within the company
3) Maintaining cooperation with partners
4) Maximizing company's value for stockholders
5) Becoming top-ranking and blue-chip company for the society
Net profit
Major Product
[3] Lotte
Lotte Confectionery Co., Ltd
The 1st company in Dry confectionery & Ices share
● Company summary
Lotte Confectionery Co., Ltd is the universe for Lotte. Since its establishment in 1967, Lotte Confectionery Co., Ltd has continuously grown with consumers’ trust and attention. Unceasing development, diverse marketing strategies, and exceeding operation system lead the company as the top place in its industry. Moreover, Lotte has contributed domestic food industry’s improvement and internationalization. Now, there are four major factories (in Youngdeongpo, Yangsan, Pyeongteak and Deajun) which are