[MIS, 경영정보] 멜론 Melon & iTunes 아이튠즈 분석(영문)

 1  [MIS, 경영정보] 멜론 Melon & iTunes 아이튠즈 분석(영문)-1
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[MIS, 경영정보] 멜론 Melon & iTunes 아이튠즈 분석(영문)에 대한 자료입니다.
목차
목 차

1. Comparing Website design
1.1 iTunes
Contents
Structure and Navigation
Visual design
Functionality
Interactivity
Overall Experience
1.2 MELON
Content
Structure and Navigation
Visual design
Functionality
Interactivity'
Overall Experience
2. Preference for Melon and iTunes
3. Recommendation for Melon and iTunes
3.1 iTunes
3.2 Melon
본문내용
1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s taste. Neat and efficient design make it convenient for consumers to use iTunes.

2. Typography
iTunes store’s typography is very simple and it has consistency. iTunes store’s typography may be designed for foreigners not for everyone because it was made in USA. It has strong advantage which consumers can read web pages more easily but it also has some weakness for users in Korea.

3. Color
The main colors of iTunes store are black & white. It makes consumers feel comfortable. iTunes store use some intense colors when it emphasizes main events or advertisements to get consumer’s attention.

Functionality
1. Menu bar
iTunes store has comfortable menu bar on the top of web page. Menu bar contains Home, App store, Book, Podcast, I tunes U categories and also has many low rank categories. It can be used any pages so consumers can use menu bar anytime whenever they want to get other information in other categories.