소개글
[경영전략] 삼성전자 사례 분석(영문)에 대한 자료입니다.
목차
Introduction
External Analysis
Internal Analysis
Business-Level Strategy
Five forces analysis
Recommendation & Conclusion
본문내용
Threat of new entrants
High capital requirement
- High switching cost
Low product differentiation
Moderate
Bargaining
power of
suppliers
Threat of forward integration
Only 2~3 main players
Substitution unavailable
High
Bargaining
power of
buyers
Importance of reliability
Low switching cost
Price conscious customers
Moderate
Threat of
substitutes
No effective substitutes exist at this moment (-)
Low
Rivalry within
industry
- Fast industry growth
Low product differentiation
High Exit barrier
High