소개글
[국제경영] 애플의 앱스토어 운영 사례(영문)에 대한 자료입니다.
목차
App store
How to register and buy Apps in App store
What Is App store (business model analysis)
Benefits of App store
Apple’s business strategy
App store Analysis
App store Analysis - problem
Suggestion for App store
The Meaning of App store to Apple
본문내용
An "App" store is an online distribution platform that allows both creators and resellers to sell their products without the use the physical distribution.
App store's have become
popular because of smart
phone and tablet use
Physical distribution (CD)
need supply chain management
- Limited producers/ retailers
- Carrying cost
- Need Capital investment
- Have a bullwhip effect
- Need for accurate sales
and operations forecasting
Digital distribution (MP3)
no need supply chain management
- Removal of the majority of the
physical distribution supply chain
- Reduced time for design to sales
- No production bottle neck
- Reduced carrying cost
Problems / limitations
- Needs own server to offer download
- Has to notify its S/W with lots of cost
- Joins with credit card company
- Lacks of feedback from customers
- Limited producers
App store (digital hub strategy)
finally developer can focus on
developing S/W and lower costs
- Don’t need server to offer down load
- Meets customers without cost of
advertisement
- Don’t need to join with credit
card company
- Gets lots of feedback from customers