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분야
docxI. Introduction
II. Why we choose Six Flags?
III. Company Overview
IV. Products and Services
4.1 Products
4.2 Services
V. Selling points of their products
5.1 Lowering costs and increasing satisfaction
VI. SWOT Analysis
VII. Success factors
7.1 Well organized web site
7.2 “Thinking globally, acting locally”
7.3 Renew attractions every year
VIII. Conclusion
IX. References
1) Products
Six Flags’ wide array of entertainment rides options reach all demographics, including families, teens, twenties and thrill seekers alike.
Rides
Six flags has just about every kind of ride for every kind of rider. Especially there are three categories of rides – Thrill rides, Family rides and Kids rides.
Thrill rides include themed attractions based on skateboarding legend Tony Hawk, the ultimate daredevil Evel Knievel movie franchises, The Dark Knight and The Mummy. Moreover, there are hundreds of more thrilled coasters in six flags. As well as world-renowned, kid-friendly brands including Looney Tunes, the Justice League of America, The Wiggles and Thomas the Tank Engine are for kids, called kids rides. Thrill seekers changed in all sizes. That's what six flags has tons of great fun for little ones to experience on their own and with parents. These rides spin, fly and promise to take kids on magical journeys that are perfect for their height and age. In addition to these Kids Rides, it also has more Family Rides that young children can enjoy with their parents. Six Flags Magic Mountain has more family friendly rides than any other theme park in US like Jet stream, Sand blaster and Sky tower etc.
Right next to Magic Mountain, Six Flags Hurricane Harbor is an enormous facility includes tube slides, speed slides, body slides, racing slides, family raft ride, wave pool, lazy river, and play areas for kids.
Characters
Six Flags also has licensing deals with DC Comics and Warner Bros. to feature young customers’ favorite cartoon characters at its parks including Bugs Bunny, Daffy Duck, Sylvester, Superman, Batman, Robin, Green Lantern, Wonder Woman and The Flash. With this characters, all the six flags theme parks set Character Meet and Greet Stages for customers to take photos and gather autographs from their favorite cartoon characters such as Looney Tunes pals, JUSTICE LEAGUE Super Heroes, LEGION OF DOOM Villains and the lovable Mr. Six at the character meet and greet stages.
IAAP, Amusement Park and Attractions Industry Statistics (2011)
http://www.iaap.org
Six flags
http://www.sixflags.com
Six Flags Facebook
http://www.facebook.com/sixflags
Six Flags Review and Customer Service Information
http://www.offers.com/sixflags/info/
Six Flags Entertainment Corporation, case study (2011)
http://www.rackspace.com
SWOT ANALYSIS ON Six Flags Entertainment Corporation (December 1st, 2010)
http://www.managementparadise.com
Mark Kahler(2011), About.com, Six Flags - Get a Discount for Six Flags tickets
http://budgettravel.about.com/od/planningtoolsstrategies/qt/sixflags.htm
