소개글
[트렌드] Eco-Friendly 친환경적, 에코프렌들리에 대한 자료입니다.
목차
■ Trend
There is growing recognition in terms of 'Eco‐Friendly'.
1. Definition
2. Why we selected this trend?
■ Effects of “Trend” on “industry of your choice”
1. Fast food restaurant
2. Club Mow Restaurant
3. Orgafe
■ Suggestions for “the business area of your choice”) or (Strategic Choices for “your own business”
1. Positive Influence
2. Negative Influence
3. Opportunity
4. Threat
5. Alternative
■ References:
본문내용
3. Orgafe
Nonghyup opened the first among nation organic pus cafe.
Orgafe used and recipe only the environmental organic agricultural products which all menus made. It is an environmental organic pus cafe which the beginning from domestic. The sandwich which is aepresentative menu the nothing agricultural chemical Woorimil bread, nothing anti organism chicken breast used nothing agricultural chemical tomato etc. Uses only the environmental fruit which also the fruit juice. Common good function and beneficial characteristic of the environmental agriculture are promoted from the shop.
But there is concerned about the expensive food supplier. Also the data which compare the organic farming present condition of the world‐wide various nations are exhibiting.
참고문헌
1. Thesis
‐ Eco friendly Marketing of Foodservice Industry (by Lee minah)
‐ Effect on consumer’s purchase intention and word of mouth intention (By Jang yongjeon)
2. Website
‐Wikipedia ‐ http://ko.wikipedia.org
‐http://www.nongmin.com/article/ar_detail.htm?ar_id=194921&subMenu=articletotal
‐http://www.edaily.co.kr/news/NewsRead.edy?SCD=DH26&newsid=01964726593164736&
DD=A00702&OutLnkChk=Y
‐http://webecoist.com/2011/07/08/eco‐friendly‐eats‐13‐of‐the‐worlds‐greenest‐restaurants