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분야
pptx2. Environment Analysis
3.Current Marketing Strategy
4.Critical Success Factor
5.Comparison Profit
6.Marketing Strategy
7.Conclusion
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
The world will be so complacent if you use the product
Gives confidence. Function and brand gives message. Only message emphasize.
(The operating system does not reveal)
Emotional advertising is focused with famous singer
Who should I target my ads??
Our main target is the 10-30 to the consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish advertising.
Curiosity through advertising/Stimulate consumer desire
Increase IPhone sales Activate App Store
