소개글
[경영학] 경쟁정보의 개념과 사례, 마케팅 전략(영문)에 대한 자료입니다.
목차
1. Introduction
2. What is Competitive Intelligence?
3. The growth of Competitive Intelligence
4. Library science Education and Competitive Intelligence in the United States
5. Conclusion
6. Discussion
본문내용
1. Introduction
The major topic of this study
What Competitive Intelligence means
2) Importance of ethics in its practice
3) How some Library and Information Science Schools in the United States are developing programs in CI
2. What is Competitive Intelligence?
Competitive
Intelligence
↓
Legal collection and analysis of information conducted by using information databases and other "open sources" and through ethical inquiry.
Process of enhancing marketplace competitiveness
↓
Systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.