[국제사회학] 소셜미디어와 세계화

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목차

I. Introduction: Why we chose this topic & our hypothesis


II. Definition and History of Social Media
(1) Definition
(2) History


III. Social Media and Business
(1) Global firms becoming more global
(2) Helping small and start-up business expand


IV. Social Media and Political Globalization
(1) Arab Spring
(2) INOGs


V. Social Media and Cultural Globalization
(1) Hallyu
(2) Flash mob


VI. Conclusion and Limitations of Social Media



본문내용
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the world has truly become the gaseous form, which indicates that the new contents are constantly sent and received. We believe that these forms of social media all take part in accelerating the process of globalization. Through our paper, we will give evidence on how social media sped up the spread of globalization.

II. Definition and History of Social Media
(1) Definition
Before looking at specific details, it is important to define social media first. Andrees M. Kaplan and others defined social media as follows:
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content.”
참고문헌

1. Kaplan, Andreas M. and Haenlein, Michael.(2010) Users of the world, unite! The challanges and opportunities of Social Media, Business Horizons, vol.53 (Jan-Feb2010):59-68
2. Boyd, Danah M. and Ellison, Nicole B.(2008) Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, 13(1), article 11.
3. Hjorth, Larissa, and Arnold, Michael (2011), The Personal and the Political: Social Networking in Manila, Massachusetts Institute of Technology
4. Bennett, W. L. 2008. Changing citizenship in the digital age, in Civic life online: Learning how digital media can engage youth, ed. W. L. Bennett, 1–24. Cambridge, MA: MIT Press.
http://mitpress.mit.edu/books/full_pdfs/Civic_Life_Online.pdf
5. Boughelaf, Jamila (2011), Mobile Phones, Social Media and the Arab Spring, Credemus Associates
6. Ghannam, J., (2011), Social Media in the Arab World: Leading up to the Uprisings of 2011, Center for International Media Assistance
7. Zhang, Xinzhi, (2009), The Relationship between SNS usage Dimensions and Civic Engagement: A case of University students in Southern China, Department of Media and Communication of City University of Hong Kong
8. Yang, Guobin, (2005), "Environmental NGOs and Institutional Dynamics in China.” The China Quarterly, vol.181 (March 2005): 46-66
9. Faiola, Anthony (August 31, 2006). "Japanese Women Catch the 'Korean Wave'". The Washington Post.
http://www.washingtonpost.com/wpdyn/content/article/2006/08/30/AR2006083002985.html. (Accessed May 7, 2010)
10. Kim, Sue-young (May 5, 2008). "Korean Wave 'Hallyu' Abroad Waning". The Korea Times.
http://www.koreatimes.co.kr/www/news/special/2008/05/180_23641.html. (Accessed March 16, 2011)
11. Heo, Jeong-yun (February 25, 2011). "Contents Industry Shows Strong Growth with Exports of US$3.8 Billion". Electronic Times Internet. http://english.etnews.co.kr/news/detail.html?id=201102250008. (Accessed March 16, 2011)
12. "Defintion of flash mob from Oxford English Dictionaries Online". Oxford University Press. 8 July 2004. http://oxforddictionaries.com/view/entry/m_en_gb0972977#m_en_gb0972977. (Accessed May 9, 2010)
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