[국제사회학] 소셜미디어와 세계화

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[국제사회학] 소셜미디어와 세계화에 대한 자료입니다.
목차
1.Introduction
2.Definition and History of Social Media
3.Social Media and Globalization – Business Aspect
4.Social Media and Globalization – Other Aspects
-Social Media and Political Globalization
-Social Media and Cultural Globalization
5.Limitation of Social Media
6.Conclusion
본문내용
Definition of Social Media
General Definition of ‘Social Media’

“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)

Includes collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds

New Definition of ‘Social Media’

Social Media is a group of Internet-based contents and applications that
Are continuously modified by all users in a participatory and collaborative
fashion
Allow the creation and exchange of user generated content
Allow creation and strengthening of personal networks

 Includes social network sites, as well as other content-sharing sites (YouTube and other web blogs)


중략

History of Social Media – SixDegrees , MySpace
1997 - SixDegrees.com

Earliest form of social network site
Allowed users to create profiles, list their Friends and surf the Friends lists
Promoted itself as a tool to help people connect
Service closed in 2000
Reason for failure?

2003 - MySpace
Former Friendster users shifted to MySpace
more open in member acceptance
took the form of blogging site
often used for promotion of culture events especially for Indie-bands
Was the most visited website in the U.S. until 2008 but currently in decline