[조직행위론] 귀인이론(Attribution Theory)(영문)

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목차
1.Attribution Theory

2.Shortcuts in Judging Others
-Selective Perception
-Halo Effect
-Contrast Effects
-Stereotyping

3.Specific Applications of Shortcuts
-Employment Interview
-Performance Expectations
-Performance Evaluation


본문내용
This principle is useful when the individual has the opportunity to observe the behavior over several occasions. The number of observations made can be as small as two or more than two.
Individual behavior depends on that we attribute perceived situation to internal caution or external caution.
Internal caution is under the personal control of individual. But according to external caution behavior is what we imagine the situation forced the individual to do.
For example, a man who thinks that the promotion is decided by performance is going to work hard for performance. It’s internal caution. On the contrary to this, a man who thinks that the promotion depends on fortune not performance is not going to work hard.


As I have previously said, according to attribution theory we attempt to determine whether an individual behavior was internally or externally caused. That determination depends on three factors : Consensus, Distinctiveness and Consistency.
In organization these factors are compared with each different thing. It applies distinctiveness to task, consensus to other members and consistency to time.

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