분야
docx1. Industry overview-- current situation of Korea pizza market
2. Selected motivation
II. Body
1. Pizza Hut
1) Company introduction
2) History
3) Mission Statement
4) External environmental analysis
5) Internal environmental analysis
6) Comparative Strategy
2. Mr. pizza
1) Company introduction
2) History
3) Mission statement
4) External environmental analysis
5) Internal environmental analysis
6) Comparative strategy
III. Conclusion: what is Mr. Pizza successful reason in Korea?
1. Industry overview-- current situation of Korea pizza market
Korea pizza market with Big 3 brands as its center, an intense competition with large numbers of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence that has earned there spect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Huts business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business. Therefore, in order to achieve the objectives, management decides on different trategies. These strategies are divided into many sub-parts and are useful for the running of the business. The employees and the management know what they have to achieve through the targets which have been set to them and the strategies they have adopted help them know the way they will achieve the objectives. Similarly, Pizza Hut has different targets set to the mand they have adopted different strategies to successfully achieve the targets set. These targets are set by the RSC i.e. the restaurant support centre in Karachi. These targets are passed on to the RGM (restaurant general manager) and he passes them to the work force. These targets fall within the organizational structure in which there are many people who have different targets to achieve. In order to successfully achieve the targets they need to co-operate and work in a friendly environment.
