분야
pptx2. Purpose
3. Concept
4. Hypothesis
5. Methodology
6. Results and Discussion
7. Conclusion
H1a – Consumers show positive post-purchase behavior intention when the difference between the expected and actually perceived quality level is small
H1b – Consumers make complaints or switch to other brands when difference between expected and actually perceived quality level is great
H2
When a great difference between the expected and actually perceived quality level exists, external-control character will reflect in the negative post-purchase behavior intention more significantly than internal-control character.
