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[경영학] 서울랜드의 SWOT분석 및 마케팅 전략(영문)에 대한 자료입니다.
목차
1.Reason For Selection
2.Market Analysis
3.Problem & Solutions
본문내용
Introduction
Seoul Land has 250 various types of facilities (play, education, convenience, landscaping, recreation, sports, transportation, care)
Has five themes like Disneyland
History
May 1988 : Seoul Land Opens
September 1990 : Added new attractions such as ‘Black Hole 2000’
1998~2002 : Added ‘World Cup’, ‘Sky X’
2007 : Won ‘Web Award Korea’ (facilities/culture/movie/leisure)
2008~2010 : Added ‘Time Machine’
Strengths
l Large park
l Near Seoul
l Relatively cheap prices
l Relatively short wait time
l Not very crowded
l Clean air
l Other activities other than amusement
available in area
참고문헌
www.seoulland.co.kr/
http://www.hihimall.com//src/products/products_detail.php?product_mst_id=0080_00003
http://www.sisapress.com/news/articleView.html?idxno=52077
http://www.kolec.co.kr/bbs/view.php?id=kolec_1&page=1&sn1=&divpage=1&sn=off&ss=on&sc=on&select_arrange=hit&desc=desc&no=108
http://www.segye.com/Articles/NEWS/ECONOMY/Article.asp?aid=20110822004675&subctg1=&subctg2=
http://www.hanatour.com/asp/promotion/autopromo/ap-20000.asp?promo_code=P03966&admin_yn=Y&page_num=
http://news.donga.com/3/all/20091118/24179330/1
http://media.daum.net/economic/industry/view.html?cateid=1006&newsid=20110728082506602&fid=20110728082506602&lid=20110728082410372
www.everland.co.kr
www.lotteworld.com
http://nalpark.blog.me/20113977735
http://shodan.egloos.com/273654