소개글
[소비자 행태론] 명품 소비 심리 연구(영문)에 대한 자료입니다.
목차
1. Research motivations & Latest trends, news
2. Characteristics of luxury items user
3. Needs of luxury items user
4. Source
본문내용
1. Research motivations & Latest trends, news
As I watch the above article title luxurious goods consumption exceeded Japan and students that worked part-time at luxurious goods came being and luxurious goods consumption occupy in Domestic economy income specific gravity. Korea luxurious goods consumption is recognized issue that persisted and hard to solve.
Luxurious goods is the thing which famous or is expensive. Luxurious goods consumption is increase steadily according to this. We recognized characteristics of a consumer buying luxurious goods and their desire.
참고문헌
✱http://news.mk.co.kr/newsRead.php?year=2011&no=649875➡매일경제
✱http://cafe.naver.com/cyreporter/132➡네이버블로그
✱http://cafe.naver.com/marketingchallenger
➡리서치 전문업체 영앤루비캠 AASP 홍성태,이상현 외
✱http://skinc.tistory.com/679➡명품 구매 심리에 대해
✱http://blog.naver.com/loving_3/120139628098➡소비자의 니즈에 대해
✱네이버 백과사전➡용어관련
✱위키백과➡용어관련
✱http://autotimes.hankyung.com/apps/news.sub_view?popup=0&nid=81&nkey=125346➡명품과 자동차는 관여도가 높다는 공통점-브랜드 로열티
✱http://news.mk.co.kr/newsRead.php?year=2011&no=700775
➡명품 구매 또는 사용의 우월감, 과시욕-구찌 고무신
✱http://stylem.mt.co.kr/styview.php?no=2010051910051443426&type=1
➡루이비통에 대해
✱http://biz.heraldm.com/common/Detail.jsp?newsMLId=20070720000162
➡3초백, 5초백, 7초백 등 명품 홍역
✱http://www.louisvuitton.com/kr/flash/index.jsp?direct1=home_entry_kr0
➡루이비통 코리아 홈페이지
✱http://www.chanel.com/ko_KR/
➡샤넬 코리아 홈페이지