소개글
[국제경영] 인도 빈곤층(BoP) Market 연구(영문)에 대한 자료입니다.
목차
1.BoP Market
2.Importance of hygiene
3.Dirty water related Disease
4.Product
5.Promotion
6.Positioning
본문내용
BoP (Bottom of the Pyramid)
The group which is the largest, but poorest group
2.5 billion people living by less than $2.50 per day
Base of Pyramid
Unable to purchase daily necessities
South Asia and Central-South Africa
Bath BoP Market : Central-South AFRICA
Central-South Africa
Poor water supply, unable to use washing tools
Village and towns on the high reaches
Washing bodies on the muddy and dirty water
vacteria and virus immune disease
South Asia
Relieving excrements, Floating Homes Water Pollution
Low Hygiene Sense Immune Disease