[경영학] 노스페이스이 위기와 마케팅 전략(영문)

 1  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-1
 2  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-2
 3  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-3
 4  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-4
 5  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-5
 6  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-6
 7  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-7
 8  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-8
 9  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-9
 10  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-10
 11  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-11
 12  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-12
 13  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-13
 14  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-14
 15  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-15
 16  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-16
 17  [경영학] 노스페이스이 위기와 마케팅 전략(영문)-17
※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.
  • 분야
  • 등록일
  • 페이지/형식
  • 구매가격
  • 적립금
자료 다운로드  네이버 로그인
소개글
[경영학] 노스페이스이 위기와 마케팅 전략(영문)에 대한 자료입니다.
목차
Introduction
Industry
Overview of The North Face Korea
Conclusion
Analysis
Recommendation
본문내용
The North Face Korea: The Crisis and the Thereafter

Introduction

After he received the notification from FTC, Sung Ki Hak, the CEO of Goldwin Korea, is now concerned about not only the penalty from FTC, but about the negative image that will affect the brand, The North Face Korea. As the brand suffered from the consequences of the social issues related to the violence in schools and from the penalty it received, now the CEO has to make the choice to differentiate the strategy from the old days. Although, the sales of The North Face still remain number one in the outdoor wear industry, the customer preference has been slowly falling after the peak success among the teenagers. Also, with the harsh situation facing with the civic group’s accusations of high price, how could The North Face Korea manage this problem and make sure customers turn towards The North Face as they once had?

Industry

Outdoor Wear Market in Korea

The first outdoor market was introduced in 1970s representing outside activities such as climbing, camping, fishing. At this time, the notion of “outdoor” was not what it meant today but in 1995 as “Think Pink” product in ‘금강제화’ was launched, the real outdoor market was formed.
With huge boom of venture business and change in clothing culture, national brand Kolon Sports, Edelweiss, and Echoroba lead the Korean market in 1970s and 80s. Also other brands such as North Face and Columbia Sports Wear were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Korean outdoor brands were launched but as the global brands come in to the Korean market, the operation of national brands became limited. Now only a few global brands competes each other.
참고문헌
∙ http://news.heraldm.com/view.php?ud=20120213000135&md=20120213090954_2
∙ http://news.chosun.com/site/data/html_dir/2012/02/09/2012020900215.html
∙ http://sports.khan.co.kr/news/sk_index.html?cat=view&art_id=201204261217453&sec_id=561901&pt=nv
∙ http://www.thenorthfacekorea.co.kr/index.do
∙ http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=003&aid=0004203239
∙ http://stylem.mt.co.kr/styview.php?no=2011112214461225261&type=1
∙ http://www.tvreport.co.kr/?c=news&m=newsview&idx=181373
∙ http://www.fnnews.com/view?ra=Sent1001m_View&corp=fnnews&arcid=201201090100062700003096&c
DateYear=2012&cDateMonth=01&cDateDay=08
∙ http://www.wowtv.co.kr/newscenter/news/view.asp?bcode=T30001000&artid=A201202140216
∙ http://economy.hankooki.com/lpage/industry/201202/e2012021615024747730.htm
∙ http://www.ohmynews.com/NWS_Web/view/at_pg.aspx?CNTN_CD=A0001700122
∙ http://www.hankyung.com/news/app/newsview.php?aid=2012022232231
∙ http://www.ebn.co.kr/news/n_view.html?id=542566
∙ http://biz.chosun.com/site/data/html_dir/2012/02/27/2012022701537.html
∙ http://news.mk.co.kr/newsRead.php?year=2012&no=141876
∙ http://cn.moneta.co.kr/Service/paxnet/ShellView.asp?ArticleID=2012043009472801313
∙ http://www.edaily.co.kr/news/NewsRead.edy?SCD=DC14&newsid=01571126599501040&DCD=A00204&
OutLnkChk=Y