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분야
pptx-External Factors
-Internal Factors
2.Making strategic Planning
-STP analysis
3.Marketing Strategies
-Product
-Price
-Place
-Promotion
Russians frequently eat high calorie foods because of freezing climate throughout 4 seasons.
(EX) confectionery of chocolate, marshmallow, biscuits, dark bread, cream cheese and so on.
Poor climatic environment → development of processed food,
many consumption of meat
In addition
Salary of Russians is 850,000won in an average monthly
(Only Moskva standard – 1560000won).
But, price level is as high as the city was ranked as city of the world best price from 2006 to 2008.
-‘Dosirak’ of 한국 야쿠르트 is peerless with cup ramen in Russia.
-They can eat conveniently everywhere.
Russia is freezing climate so a warm soup is match well.
-To suit Russian taste, ‘Dosirak’ has less hot taste than Korean ramen and has various taste. (pork / beef / chicken / mushroom / kimchi)
