소개글
[국제경영] Whirlpool(월풀) 경영 사례 연구(영문)에 대한 자료입니다.
목차
Part.1 intro
Part.2 past/present
Part.3 globalization
Part.4 Chinese market
Part.5 case discussion
Part.6 Q&A
본문내용
Focus on making close relationship with USA customers & Make basement to go abroad
1) Take over RCA → RCA Whirlpool
2) Purchase stock of Multi Bra S.A. in Brazil
→ Go South America
3) 69', Go Canada → Go North America
4) In Italy, Purchase 'Aspera' refrig. Factory
5)In India, Indian washer + Whirlpool's white
goods → Joint venture
1)Take over Philips
2) 95' Focus on investing in India & China
3)96' Focus on expansion to Eastern Europe.
4) Sourcing
⇒ 20% in Europe, 40% in the World,
Brand Image ↑
1. Intensifying competition
in domestic market
2. Fell of international market
trade barriers,
Capitalism flourished
3. Higher profit in Global market