[운영관리] HP프린터의 공급사슬(Supply Chain) Case Study(영문)
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분야
docxBackground
The retail printer market
The Vancouver division and its quest for zero inventory
The desk jet supply chain
The distribution process
The inventory and service crisis
What next?
Introduction
The DeskJet printer was introduced in 1988 and had become one of HP`s most successful products. Even though sales had grown steadily, inventory growth had tracked sales growth closely. And the organization in Europe was claiming that inventory levels there needed to be raised even further to maintain satisfactory product availability. Representatives from each countries discussed but they couldn`t reach consensus on the issue. Finally, David Arkadia, the materials manager, thought there were two issues. One was to find the best way to satisfy customer needs in terms of product availability. And the second issue involved how to get agreement among the various parties that they had the right level of inventory. They needed to develop a consistent method for setting and implementing inventory goals and get everyone to sign off on it and use it.
Background
Hewlett-Packard Company was founded in 1939 by William Hewlett and David Packard, with headquarters in Palo Alto, California. It grew steadily over the next fifty years, diversifying from its base in electronic test and measurement equipment into computers and peripherals products, which now dominated its sales. Hewlett-Packard was organized partially by product group and partially by function. The group’s divisions each acted as Strategic Business Unit for a specific set of products. Products included printers, plotters, magnetic disc and tape drives, terminals and network products.
