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분야
docxWhat Is the Convergence?
The Reason We Choose Convergence as a Brand-New Consumer Trend
The Reason Convergence Trends Would Come Out
2. Convergence on The Consumer’s Perspective
*Appendix* Consumer’s Awareness about the Convergence Product
Evaluation Elements for Convergence Products
Consumer’s Perspective About Convergence Products
3. Convergence on the Marketer’s Perspective
Change of Consumer Value and Convergence
Union of Equipments Considering User’s Movement
Active Reflection of consumer’s time value and Latent Needs.
How Marketers Change Consumer’s Attitude?
4. Successful and unsuccessful cases of the convergence times
Successful Case of Convergence : iPhone
Unsuccessful Case of convergence : Nintendo
5. Conclusion
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in other words, we are Studying consumer trends. First before researching consumer trends, we just need to learn about trends and consumption.
First, consumption is economic activity, using or getting rid of money, materials, time, effort, and so on. and to meet people's basic desires and needs. The fundamental purpose of consumption is for the fulfillment of desire. Specifically Consumption can be seen as a activity that exchanging the value of consumers for goods The value of consumers also mean 'money' as well as the energy, time, space, self-esteem, and image, etc., In modern society due to economic development and diversification of income growth and culture consumption, itself became important activity more than basic living activity consumption also perform critical functions as Medium forming Social relations, and as system conveying meaning created by Society In short, in modern society, consumer spending provide a means of communications with other consumer. And in our country trends has been used as very different meaning. so It is obscure what is the exact meaning.
