소개글
[마케팅조사] 커피믹스 시장의 웰빙 트렌드 조사(영문)에 대한 자료입니다.
목차
Introduction
Secondary Data
Sample Design
Questionnaire
본문내용
Introduction
Nowadays,
‘Healthy physical and mental life‘
→ Well-Being
Every sector of society coffee market to try study the issue
Defining of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only healthy keyword and
technical & functional No
→ Utility with the emotional effectiveness
ex. Brand, design, image etc