소개글
[경영학] 중외제약의 경영전략(영문)에 대한 자료입니다.
목차
1. About ‘JW Pharmaceutical’
2. What is ‘Phytoncide’?
3. Phytoncide Product line
4. Market Attractiveness Analysis of Phytoncide Volatilizor
5. 4P ANALYSIS (3) PLACE
6. SWOT ANALYSIS
7. Finance
8. Human Resource and Job Security
9. How to solve the problem of Phytoncide Volatilizor
본문내용
(2) Vision
We are committed to human healthcare
We make healthy culture
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
Own shopping website & Open market: 11st, G market, etc.
focused on Online
Over The Counter < prescription only medicine
drugstore < large hospital
Transactions with drugstores↓ hard to sell products
Temporary increase in sales due to swine flu
Gift sets
Sponsorship
⇒ Practical sales X, just for temporary period
Small market, low product awareness, limits of distribution
= Online sales promotions
Exhibitions and Expos
⇒ Fail to meet customers directly