LG 프라다폰 마케팅 전략(영문)

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레포트 > 경제경영계열
2013.02.20
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소개글

LG 프라다폰 마케팅 전략(영문)에 대한 자료입니다.

1. Introduction
A. Objective
B. LG
C. Prada Phone 3.0

2. Analysis of Prada Phone 3.0
A. SWOT
B. BCG Matrix
C. 5 Forces
D. STP
E. 4P

3. Strategies of Prada 3.0 Phone Marketing
A. STP
B. 4P
i. Product
ii. Price
iii. Place
iv. Promotion

4. Conclusion

본문내용

1. introduction

A. objective
In December, 2011, LG mobile released PRADA 3.0. PRADA 3.0 is third version of PRADA phone which was successful for PRADA 1.0. LG mobile launched PRADA 3.0 with PRADA(high fashion brand), investing huge capital. Taking this opportunity, they try to convert their unfavorable position in smart phone market. However, consequently, it seems to be failed. In this project, we attempt to figure out strength and weakness of PRADA 3.0, its current position, and then analyze its factor of failure, by using some analysis tools. After that, we try re-marketing for PRADA 4.0 and branding PRADA phone series as high-end brand.

B. LG
LG Corporation is the second largest corporation in South Korea after Samsung Corporation. LG Electronics was founded in 1958 at Seoul, South Korea. LG Group was a merger of two Korean companies; Lucky and GoldStar.
LG Company’s strategy for gaining market share is two-fold: fast innovation and fast growth. The company’s core competencies of product leadership, market leadership and people leadership help to achieve the success of the company. Moreover, the mission of the company is to create value for customers, to respect human identity, to become the best in its class by winning customers’ acclaim as a true leader in the global market. Also, LG Electronics' innovative technologies, unique products, and cutting-edge designs are an investment in the future.

#LG #마케팅 #프라다폰 #전략 #영문

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