더마화이트(DermaWhite) 마케팅문제(영문)

 1  더마화이트(DermaWhite) 마케팅문제(영문)-1
 2  더마화이트(DermaWhite) 마케팅문제(영문)-2
 3  더마화이트(DermaWhite) 마케팅문제(영문)-3
 4  더마화이트(DermaWhite) 마케팅문제(영문)-4
 5  더마화이트(DermaWhite) 마케팅문제(영문)-5
 6  더마화이트(DermaWhite) 마케팅문제(영문)-6
 7  더마화이트(DermaWhite) 마케팅문제(영문)-7
 8  더마화이트(DermaWhite) 마케팅문제(영문)-8
 9  더마화이트(DermaWhite) 마케팅문제(영문)-9
 10  더마화이트(DermaWhite) 마케팅문제(영문)-10
 11  더마화이트(DermaWhite) 마케팅문제(영문)-11
 12  더마화이트(DermaWhite) 마케팅문제(영문)-12
 13  더마화이트(DermaWhite) 마케팅문제(영문)-13
 14  더마화이트(DermaWhite) 마케팅문제(영문)-14
※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.
  • 분야
  • 등록일
  • 페이지/형식
  • 구매가격
  • 적립금
자료 다운로드  네이버 로그인
소개글
더마화이트(DermaWhite) 마케팅문제(영문)에 대한 자료입니다.
목차
Introduction
1. Introduction & executive summary
2. Company Background & Product Background

Market analysis
3. Customer analysis
(Investigation of customers' preference & awareness of melasma)
4. Competitor analysis
5. ‘더마화이트 정’ - SWOT analysis

Understand Problems and Set up a goals
6. Marketing strategy problems
7. BCG models & Marketing goals
8. STP(Segmentation, Targeting, Positioning)

Conclusion
9. Marketing strategies & Alternatives
(New Marketing Mix)
본문내용
1. Introduction & Executive summary

Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Japan developed country aesthetic. Depending on interest in the pursuit of wellness and beauty, we can see the trend that increases population using skin care. According to market research firm AC Nielsen, in 2007 from 46 countries worldwide poll conducted by men and women, the expenditure for skin care was the highest. to invest their own money about 1 person out of three. Like this interest in skin care for men and women is increasing every year and skin care market will expand more and more. Accordingly, skin care services and products to the market competition is increasingly showing signs of overheating, a marketing strategies and techniques here will serve as an important variable.
Therefore, our team in the marketing research topics chooses the market of skin care vitamins, medicines that the market scale of 10 billion won based on 2010 fourth quarter. Among that market we choose the melasma treatment medicine field somewhat unfamiliar but recently showing a lot of attention in 30 to 40 woman, and we research the marketing strategies and techniques of melasma treatment medicine that 현대약품 ‘더마화이트 정’. The market of skin care vitamins, medicine's growth potential is very unlimited market and especially, forward korean market is more bigger than ever before. So we'll analysis the products that current melasma treatment medicines ,their marketing problem and search for specific market strategies.