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Asian Pearl 마케팅전략(영문)
[해외투자론] 홍콩의 FDI(해외직접투자)
[국제경영전략] 태평양의 해외진출전략- 프랑스와 중국시장을 중심으로
아모레퍼시픽 기업분석 소개 윤리경영환경경영 사회공헌 비윤리 사례
[경영학,] 아모레 퍼시픽 기업소개, 경쟁사분석, 경영전략분석, 새로운전략제안
[중국개방, 중국개혁개방, 중국개혁, 중국, 중국개혁개방정책] 중국개방(중국개혁개방)과 방송산업, 중국개방(중국개혁개방)과 광고산업, 중국개방(중국개혁개방)과 상해푸동의 성공 사례, 중국개방(중국개혁개방)과 중국여성, 중국개방(중국개혁개방)과 종교적 권리 분석
[마케팅조사] Mary Kay Cosmetics 아시아마케팅전략(mkc)
[성공전략사례분석] 대한항공 상용고객우대제도 운영 및 효과적 활용 방안 연구 -마일리지제도
[국제마케팅믹스전략사례] 뉴스타광학 마케팅사례
[영화기획] 영화마케팅기획서
소개글
Asian Pearl 마케팅전략(영문)에 대한 자료입니다.
목차
Table of Figures
1. Business Summary
1.1. Business Objectives
2. Business Plan
2.1. Analysis of Singapore
2.1.1. Infrastructure
2.1.2. Gambling Law and Gambling Activities
2.2. Market Analysis
2.2.1. Increasing Visitor Numbers
2.2.2. Positive Tourist Receipts
2.2.3. Increasing Casino Revenue
2.2.4. Target Market Identified
2.3. Competitors’ Analysis
2.4. Site Selection
2.4.1. Why choose Singapore?
2.4.2. Why choose Marina Bay Site?
2.5. Theme
2.5.1. Rationale
2.5.2. Style
2.5.3. Interior Design
2.6. Casino
2.7. Facilities
2.8. Marketing Strategies
4. Conclusion
Reference
Appendices
Appendix 1. Analysis of the amenities in Resort World Sentosa Singapore and Marina Bay Sands
본문내용
Executive Summary
Asian Pearl, a golden chance of investment which could not be missed.
Aiming at commitment to guests, employees, society and environment, Asian Pearl is proposed to prosper as the highest casino in Asia. Located in Singapore, which is famous for its well developed financial and transportation infrastructure, Asian Pearl grasps the opportunity from relaxation of gambling laws in 2005.
After a comprehensive market analysis, which proves the potential with increasing visitor number and receipts in casinos, target market is set at tourists from China and the ASEAN countries. Followed by the competitor analysis on Resorts World Sentosa and Marina Bay Sands, site selection is carefully decided on Marina Bay where the coastal location and proximity to Changi International Airport put Asian Pearl into an advantageous position in advance.
To stand out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fine dining restaurants.
참고문헌
http://www.aseansec.org/about_ASEAN.html
http://asgam.com/news/item/1049-singapores-casino-gaming-revenue-could-rise-25-year-on-year-analysts.html
http://www.businesswire.com/news/home/20110531006659/en/Research-Markets-Global-Casino-Gaming-Industry--
http://www.cyprusweekly.com.cy/main/101,1,354,0,15891-.aspx
http://www.breitbart.com/article.php?id=D9KGQALO0&show_article=1
http://www.marinabaysands.com/Company-Information/About-Singapore/
http://www.annualreports.com/HostedData/AnnualReports/PDFArchive/lvs2010.pdf
http://newsfeed.time.com/2011/06/08/a-new-sin-city-singapore-to-overtake-las-vegas-as-second-largest-gambling-spot/
http://sbr.com.sg/leisure-entertainment/news/wow-singapore-casino-market-now-worth-58b-year