분야
pptx2.Introduce Tampon
3.SWOT & Problem
4.Ads Goal
5.Ads Strategy
6.Storyboard
We are gonna show you the past CF of Playtex Tampon
Then introduce what is tampon and present you about SWOT analysis and the problem we have to solve
With this problems we have found goal and strategy of advertisement.
Then show you a little bit of storyboard and film we have made.
Here is the CF we have found in the website and we are going to show you a video clip.
“Tampon?”
tampon is designed to be inserted into the vagina during menstruation to absorb the flow of menstrual fluid.
History
Egypt - tampon made of softened papyrus
Greeks - tampon made from lint wrapped around a small piece of wood
Other materials: wool, paper, vegetable fibers, sponges, grass, and later cotton.
By Gentle Glide, Playtex made in 1998
Almost 60country women are using Playtex
360° protection and incredible comfort
Multiple absorbencies for all your protection needs (Regular, Super, Super Plus, Multi pack)
Deodorant and Unscented varieties
Smooth pearlescent applicator with a rounded tip for easy insertion
