소개글
현대카드 마케팅 전략 분석에 대한 자료입니다.
목차
1.Status Quo
1.1 Introduction
1.2 Hyundai Card’s Marketing success example
2. Analysis of Hyundai Card Marketing strategy
2.1 SWOT
2.2 STP
2.3 4P
3. Implication and Future Strategy
본문내용
Hyundai Card Company
Name: HyundaiCard Co., Ltd.
Established on June 16, 1985
Authorized Capital : \30trillion(30조)
Paid-in-Capital: \8.023trillion(8조23억)
Third Biggest company
in the Market
Business Policy
Hyundai card’s marketing success example
Alphabet marketing
M – Motor (total service of cars)
Multiple service (various use of card point)
S (shopping) T (telecom) A (asiana airlines)
K (koreana airlines) C (check card) U (university)
↓
Curiosity & differentiation
Hyundai card’s marketing success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
"make credit card using a way of life"