소개글
패션양말 모스그린 Moss Green 분석(영문)에 대한 자료입니다.
목차
1.About brand - Naming / B.I
2.About brand - Identity
3.Moss Green Creative Director
4.Step 1
5.Current Misson
6.Goals
7.Strategies
8.Strategies - Storytelling
9.Core Competencies
10.STEP 2
11.Current status
12.The trend of exportation and importation
13.Characteristics and Competences
14.STEP 3 :Doing an internal analysis
15.Competitor analyze
16.Competitor – UNIQLO
17.Competitor – HABIE ROOGE
18.Competitor – Happy socks
19.Competitor – I HATE MONDAY
20.Competitor – SEPTEMBER MARCH
21.Competitor – CNYTTAN
22.Competitor – 8ight seconds
23.STEP 4 : Formulating the strategies
24.SWOT
25.SWOT-STRENGTH
26.SWOT-WEAKNESS
27.SWOT-OPPORTUNITY
28.SWOT-THREAT
29.Fomulating Strategy
30.STP
31.STEP 5 : Implementing strategies
32.Implementing Strategies
33.Evaluating
본문내용
Current Misson
Raise of the level of awareness & sales.
To grow as an omnidirectional company like Italian company “Slowear”.
Goals
Attainment target of this year :
net profit of 2-3 hundred million won
Establishing Moss Green’s Factory for self-producing.
For Diverse Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.