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레포트 > 경제경영계열

[식품마케팅] 맥도날드(영문)

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레포트 > 경제경영계열
2013.03.20
26페이지 / hwp
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[식품마케팅] 맥도날드(영문)에 대한 자료입니다.

Ⅰ. Definition of some terms which will be used and concepts of marketing
-1. What is the marketing?
1) Definition of the marketing
-2. Introducing some strategy in the marketing
1) Price setting
2) Expand demand
3) Cost management

Ⅱ. Introduction : Mcdonald, Top of the fast-food company
-1. McDonald Business Introduction.

Ⅲ. Marketing strategy 1 : Price setting
-1. Pricing rule
1) Fundamental pricing rule for firms to maximize profit
-2. Price Discrimination
1) Fundamental concept of price discrimination
2) Types of price discrimination
-3. Strategic Pricing Setting
1) Product mix Pricing Strategy
2) Price adjustment Strategy
-4. Application in 'McDonald’
1) Lunch-time Promotion
2) Set-menu Promotion

Ⅳ. Marketing strategy 2 : Expand demand
-1. McDonalds’ Marketing Strategy for Demand Expansion
1) Spreading Corporation Image
2) Ethnic Marketing Strategy
3) Marketing Responding to Trends
-2. Effect of Advertisement with Advertisement Elasticity

Ⅴ. Marketing strategy 3 : Cost management
-1. McDonald's Cost Saving Effect
-2. The Marketing Strategy of Cost Saving
1) Part-time employment & Increasing the senior employment rate
(1) Part-time employment
(2) Supply curve of labour (Individual)
(3) Increasing the senior employment rate
2) Using Plastic Cups and Plastic Tray
(1) Using Plastic Cups
(2) Using reusable trays

Ⅵ. Some interesting references and conclusion
-1. Mcdonaldization
1) What is the Mcdonaldization?
2) Effect of Mcdonaldization
3) Concern about Mcdonaldization
4) Irrationality of rationality
-2. Conclusion - Take warning to Mcdonaldization

Ⅶ. References

본문내용

Ⅰ. Definition of some terms which will be used and concepts of marketing

1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the marketing that finding out what they want. We can subdivide what customers want into three things, Needs, Wants, Demands. Needs is some abstract desire which customers want, and Wants means some specific matter which can satisfy those essential Needs. When the purchasing power is supported, in that situation, those Wants is called as Demands. For example, some people feels thirty, and he wants to drink something. This is Needs.
If he wants to drink coke, then it is Wants. If he has 10,000won, then Wants which can buy with that money and which is wanted to him is called as Demands. The marketing is based on supporting customers to get what they wants.
The next things are the definition of the marketing which is determined by various institutions and individuals.

1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.

1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.

*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can satisfy objects of individual and organization.

*Philip Kotler
Marketing is the process of obtaining some values which is corresponded with firm’s efforts of creating some merits for customers and constructing strong consumer relationship
Marketing is the human activity to satisfy needs and desires through the trade.

*Peter Drucker
Marketing’s purpose is making sales effort to unnecessary things.

*Russell Winer
Every activity which can affect on selection.

참고문헌

http://cafe.naver.com/moelcounsellor/468
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=015&aid=0000694199
http://mybox.happycampus.com/blueonizuka/4836491/?agent_type=naver
http://www.edaily.co.kr/news/NewsRead.edy?SCD=DA35&newsid=02236966596286312&DCD=A01607&OutLnkChk=Y
http://naver.nanet.go.kr/SearchDetailView.do?cn=KINX2009097969
http://terms.naver.com/entry.nhn?docId=20911
http://search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&ie=utf8&query=mcdonaldization&x=35&y=18
http://search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&ie=utf8&query=%EB%A7%A5%EC%A0%80%EB%84%90%EB%A6%AC%EC%A6%98&x=0&y=0

#식품마케팅 #맥도날드 #마케팅 #식품 #영문

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