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[국제경영] 현대자동차 글로벌 경영전략(영문)에 대한 자료입니다.
목차
1. Introduction
-Corporate History
-Corporate Philosophy
-Global R&D Network
-Manufacturing Facility
-Global Sales Network
2.Analysis of Global automobile market environment
-Capacity of Global Automobile market
-Automotive industry crisis (2008-2010)
3.Hyundai Motor Company’s global business strategy
-United States
-Europe
-China and India
4.Corporate social Responsibility
-Recent Activity
5.Conclusion
본문내용
South Korean Multinational automaker
The world’s 4th largest
Automobile manufacturer
Fastest growing automaker
Selling vehicles in 193 countries
Various production, sales and service base all over the world
Realization of possibilities
United sense of responsibility
Respect for mankind
bring a new perspective to automobiles
2) innovate mobility solutions
3)Human-centric, eco-friendly technologies and services.
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make ‘Hyundai-favored atmosphere’ among Americans.
3. To build the image of ‘global car-making company’
by entering into US market.
Incentives from the city
Favorable weather
Advantages in logistics
Eclectic paradigm