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분야
pptxGeneral Information
Current situation
2.Where will Amore GO?
Objectives
STP
3.How should Amore DO?
4P Mix
Social needs
Demand for new-type place
Changing view of motel
competency
affordable price
Brilliant location, promotion channel
New strategy
Changing the position on the market
Make it differentiated from the competitors
1. Negative -> Positive
2. Approach target market
3. Meet customer need & Want
Image Differentiation
Energetic and Playful place for young generation
-promote build its bright image
-re-name (e.g. Mini Castle)
Product differentiation 1
facilities
- cinema service
- rent beam projector
- board game & plaything
- room delivery service
-wireless internet
Promotion strategy
Promotes via digital method
Keep the promotion with website.
Promote in Hufslife which is a community website of hufs
Promote with hotel smartphone apps
Alliance with relative business
Advertise in bars and karaokye near Hufs where 20-30s visits often
Provides discount when they visit alliance businesses
Price strategy
Various price range
More for same : Keep the mid price for standard room
More for less : Low price for nap room
More for more : Higher price for specialized room(meeting room, soju room )
Overcome Weakness->seasonal discount
