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[국제경영] 쌤소나이트 Samsonite SCM 분석(영문)에 대한 자료입니다.
목차
1. About Samsonite
2. Raising Issues
A. Manufacturing System
-Analysis & Conclusion
B. Supply Chain
-Analysis & Conclusion
3. Future of Samsonite
4. Q&A
본문내용
1910
Denver, Colorado, USA by Jesse Shwayder
1941
He named one of his initial cases "Samson",
and began using the trademark Samsonite.
1963
Set up its first European operation in the Netherlands
1974
Developed its first real European product called the Prestige Attache
1990s
Purchased a Hungarian luggage manufacturer and began to expand throughout Eastern Europe.
→ Established several joint-venture companies
throughout Asia, including China,
to extend its reach there.
Fact 2.
In 2010, Samsonite’s products were sold
More than 37,000 points of sale
in over 100 countries
through a variety of wholesale and retail distribution channels
→strong international brand presence with significant scale
Raising Issues
A. Manufacturing System
-Analysis & Conclusion
B. Supply Chain
-Analysis & Conclusion
Issue A.
How Samsonite manage global manufacturing system?
Conclusion
3 effective strategic approach
Outsourcing; quality management
; R&D production and innovation.
A. Manufacturing System
If you were CEO of Samsonite,
Which action would you take?
A. manage the whole production line
B. Establish strategic alliance
Selective Out sourcing
They outsource
90% of Soft side luggage
They insource
Majarity of hard side luggage