TOMS 탐스 슈즈 경영 사례연구(영문)

※ 미리보기 이미지는 최대 20페이지까지만 지원합니다.

분야
등록일
페이지/형식
구매가격
적립금

레포트 > 경제경영계열
2013.04.11
4페이지 / docx
700원
21원 (구매자료 3% 적립)

자료 다운로드 네이버 로그인

추천자료

TOMS 탐스 슈즈 경영 사례연구(영문)

[국제경영] 탐스슈즈 toms shoes 마케팅

영문 Elizabeth town 엘리자베스타운 영화 대사

영문 Out To Sea 미스터 룸바 영화 대사

영문 Friday Night Lights 프라이데이 나잇 라이트 영화 대사

[IMC] SNS 광고 전략을 위한 반스(Vans) 브랜드 분석

하이킹 부츠 사업계획(영문)

탐스 TOMS 코즈마케팅(Cause Marketing)

[마케팅원론] 힐리스마케팅

영문 Kinky Boots 킨키 부츠 영화 대사

소개글

TOMS 탐스 슈즈 경영 사례연구(영문)에 대한 자료입니다.

1. Introduction
2. Five force Model Analysis
3. Business Model Canvas
4. Blue Ocean Strategy
5. Recommendation of New Strategy

본문내용

1. Introduction

Blake Mycoskie saw children in Argentina and found they had no shoes to protect their feet from injury. Wanting to help, he established a TOMS. TOMS is social enterprise and the meaning of company’s name is ‘shoes for a better tomorrow’ and their slogan is ‘one for one’. This slogan means giving a new pair of shoes to a child in need for every pair of shoes a customer purchases. Also TOMS established good relationship with many people through variety of communities and co-creation programs. And they generated new consumption culture.
So we choose TOMS that is disruptive company.

2. Five force Model Analysis

This is 5Force Model Analysis and shows the attractiveness of canvas shoes industry.
Table 2-1 5 Force Model Analysis
Threat of New Entrants
High
Bargaining Power of Suppliers
Low Rivalry Among Existing Competitors
High Bargaining Power of Buyers
High
Threat of Substitute Products or Services
High
The current market for shoes is defined by 4 main categories: casual, athletic, dress, and rugged. Casual shoes account for 52% of the market, and this would include TOMS shoes.

Table 2-2 Details of 5 Force Model
Threat of
New Entrants -It is not technology industry, but capital-intensive industries
- Because it requires a lot of time and money to build a shoe brand
Bargaining Power of
Suppliers - When purchasing raw materials, there are many alternative suppliers
Bargaining Power of Buyers -In the footwear industry, there are many companies.
Rivalry Among
Existing Competitors - Consists of a large number of competitors
- This market is similar to the size of the competitors.
Threat of Substitute Products or Services -There are a lot of different kinds of shoes.

Casual shoes market is Red Ocean. Except the bargaining power of suppliers, the detail is high. So, in this market, the existing way will not get excess profits.

참고문헌

www.toms.com
www.tomsshoes.co.kr
http://danielsethics.mgt.unm.edu/pdf/TOMS%20Case.pdf
http://melaniehelgeson.weebly.com/uploads/3/7/1/8/3718982/toms_shoes_company_profile.pdf
http://irps.ucsd.edu/assets/001/503681.pdf
http://miainafrica.tistory.com/17

#is #shoes

오늘 본 자료

오늘 본 자료가 없습니다.

이 분야 인기자료

이 분야 신규자료