소개글
LG전자의 동기부여 사례연구(영문)에 대한 자료입니다.
목차
[Introduction]
[Motivation base on Harmony]
[Interview]
[Advantages of human harmony]
[Disadvantages of human harmony]
[Difference between LG and Samsung in Incentive]
[Suggestions and Conclusion]
본문내용
[Introduction]
We chose a subject influence of “motivation theory”. Because we thought organization consist of people, and their behavior can be understood by cause rather than process or effect. We selected major company as research subject because of ease of data collection. Lastly, we chose ‘LG electronics which is possible to interview employee.
LG electronics is global leader which lead technological innovation in electronic products, mobile communications, and home appliance. They have 117 places of business all over the world. LG electronics turned over 49 billion in 2011, and they are global manufacturing firm, leading the world market in TV, mobile, air conditioner, et cetera.
“Corporation is people.” –JaKyung Koo, honorary chairman of LG electronics
“The power leading LG electronics comes from each member.” –BonJoon Koo, CEO of LG electronics
These remarks of Major Executives of LG electronics show directly management principle of LG electronics. LGWAY, a unique management philosophy of LG electronics, is the call to becoming a premier company; hence the essence of its strategic vision is embodied in No.1 LG electronics. At its foundation are the management principles of Customer-Value Creation and People-Oriented Management, which are in turn implemented according to the high ethical standards of behavior delineated by Jeong-Do Management. LG electronics explains People-Oriented Management, “People are the key enablers of a firm’s ability to provide differentiated values to customers. People-Oriented Management, therefore, calls on individuals to fully maximize their potential capabilities so that they can play leading roles in creating customer values. Each LG electronics member is and always will be respected as a unique human being. LG electronics members will be provided with meaningful opportunities to demonstrate their capabilities and realize their full potential and dreams at LG electronics.” People-Oriented Management is comprised of four key elements: Self-management and creativity, Respect for human dignity, Capability development and actualization, and Performance-based reward.