분야
pptCompare To another film festival..
Strategy 1. Differentiation In Selection.
Strategy 2. Differentiation In Marketing
Strategy 3. Differentiation In Other Parts..
The Critical Points..
Conclusion..
2004. 10. 7 - 15
The 9th PIFF showed 266 films
from 63 countries:
the most number of films from the most
number of countries in the history of PIFF.
166,164 Seats out of
195,924 Seats were taken.
Possession was about 84.8%
Strategy 1. Differentiation In Selection.
Devoted their Obvious principle, focusing on Asian Films.
A windows of Asian Cinema
New Currents
Korean Panorama
Korean Cinema Retrospective
Keep diversities in selection:
With their own 9 specialized criteria.
(excluding the opening and closing ceremony)
Strategy 2. Differentiation In Marketing
Film Related Industries
Private Stadium PIFF
Offices Related to Film Industry
Claude Denis
Hollywood film considering on coming to Pusan on a location
Pusan movie setting studio
